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Du, Lanying

Professor

Department of Business Management

Research Interests:
Strategic Management, Public Management, Service Marketing, Human Resource Management, etc.
Phone: +86-27-87556478
Email: lanyingdu@163.com

  Education


  Ph.D. (Majored in Management Science and Engineering), WHUT, 2003.


  M.E. (Majored in Management Science and Engineering), WHUT, 1988.


  B.E. (Majored in Machinery Manufacturing Technology and Equipment), WHUT, 1983.


  Courses Taught


  Strategic Management, Service Marketing, Human Resources Management, etc


  Industrial Experiences


  Vice Chairman,HuaBo foundation of Hubei Charity Federation 2003- Present


  Consultant, Maritime Safety Administration of P.R.C. 2000- Present


  Executive Director, China Association for Quality 1998-Present


  Senior Consultant, China Quality Mark Certification Group, 2002-Present


  Consultant, State-owned Assets Supervision and Administration Commission of Hubei Provincial People’s Government 2005-Present


  Consultant, Wuhan People’s Government 2007-Present


  Consulting Activities: The Maritime Safety Administration of P.R.C.,Zhejiang,Port and Shipping Authority office, Guangxi Port and Shipping Authority office, Hubei Port and Shipping Authority office, The People\'s Procuratorate of Hubei, Petro China Sales NC Co., Ltd, CMBC, Guangxi Mobile Limited, etc.


  Research Interests


  Strategic Management, Public Management, Service Marketing, Human Resources Management, etc.


  Representative Research Papers


  1)Mechanisms of power and action for casuse-related marketing: Perspectives of enterprise and non-profit organizations.Baltic Journal of Management, 2008, Vol. 3, No. 1, 92-104.(with Hou J, Huang Y)(SSCI, ABI)


  2)Cause’s attributes influencing consumer’s purchasing intention: Empirical evidence from China. Asia Pacific Journal of Marketing and Logistics, 2008, Vol. 20, No. 4, 363-380. (with Hou J., Li J)(ABI/INFORM(ProQuest)


  3)Relationship between the development of Chinese non-state-owned enterprises and its cultivation of scientific and technological competence: an empirical study. Journal of Technology Management in China, 2007, Vol. 2, No. 3, 237-249. (with Hou J, Lv J). (ABI/INFORM(ProQuest)


  4)The effects of nonprofit brand equity on individual giving intention: Mediating by the self-concept of individual donor. International Journal of Nonprofit and Voluntary Sector Marketing, 2009, Vol. 14, No. 3, 215-229.(with Hou J, Tian Z) (ABI/INFORM(ProQuest)


  5)Cause’s attributes influencing consumer’s purchasing behavior: An exploratory factor analysis, Management Scinece, 2008, Vol. 21, No. 5, 89-97. (With Hou J,Li J). (in Chinese)