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Yun, Hong

Associate Professor

Department of Business Management

Research Interests:
Marketing Channels Management (such as Relationship Management in Distributor-Manufacturer; Marketing Channels Design, etc.), Corporate Merger (Based on Stratagem in Marketing, Channels and Brand); Sales Management and Marketing Management.
Phone: +86-27-87541806
Email: yunhong@mail.hust.edu.cn

  Education


  Ph.D. (Majored in Management Science and Engineering), HUST, 2005.


  M.E.(MBA), HUST, 1997.


  B.E. (Majored in Mining Machinery), Henan Polytechnic University,1984


  Overseas Visiting and Training


  ResearchTraining:National University of Singapore,Jauaryn-March.2001,June-October.2001


  Overseas Visiting:


  (1)City University of Hong Kong/ Hong Kong University of Science and Technology/ University of Hong Kong, May.2010


  (2) Yuan Ze University / National Chengchi University .December.2010


  Courses Taught


  Marketing Management, Sales Management, Marketing Channels.


  Industrial Experiences


  Consultant, Wuhan Great Bioengineering Co. ,Ltd,2009-Present


  Consulting Activities:


  Wuhan Kingbull Economic Development Co.,Ltd


  HubeiTianyao Pharmaceutical Co., Ltd.


  Guangxi Liugong Machinery Co., Ltd.


  Research Interests


  Marketing Channels Management (such as Relationship Management in Distributor-Manufacturer; Marketing Channels Design, etc.), Corporate Merger (Based on Stratagem in Marketing, Channels and Brand); Sales Management and Marketing Management.


  Representative Research Papers


  (1)Yun Hong,The Application of Principal Component Analysis to Commitment Evaluation Model, Chinese Journal of Management, 2006 Vol3, pp.538-542 (in Chinese)


  (2)Yun Hong,Ying Ruoping, The research of comprehensive evaluation method for the commitment, Systems Engineering, 2005 Vol.23,pp.57-62 (in Chinese)


  (3)Yun Hong,HuMingzhu, Research on Customer Value Promotion Strategies for China Mobile. Science and TechnologyManagement Research, 2005 May, pp.89-93 (in Chinese)


  (4)YunHong, HuMingzhu. The Comprehensive Evaluation of Commitment in the Distribution-Manufacturer Relationship. Proceedings of 2005 International Conference on Management Science & Engineering, 2005.7: 923-928 ( by ISTP)


  (5)YunHong,XuYeqing. The Application Study of Electronic Commerce in Jewelry Industry. Proceeding, The Fourth Wuhan International Conference on E-Business, 2005.6:570-575 ( by ISTP)