Education

Ph.D. (Majored in Marketing), Wuhan University, 2009-2012.

M.E. (Majored in Marketing), Wuhan University, 2007-2009.

B.E. (Majored in Marketing), Wuhan University, 2003-2007.

Overseas Visiting and Training

Courses Taught

Consumer Behavior, Management Psychology, Marketing

Research Interests

Consumer Behavior, Service Recovery etc.

Representative Research Papers

1）Zhou, Yuanyuan, Alex S.L. Tsang, Minxue Huang, & Nan Zhou (2014), “Group Service Recovery Strategies Effectiveness: The Moderating Effects of Group Size and Relational Distance”, Journal of Business Research（SSCI）, 67(11), 2480-2485

2）Zhou, Yuanyuan, Alex S.L. Tsang, Minxue Huang, & Nan Zhou (2014), “Does Delaying Service-Failure Resolution Ever Make Sense?”, Journal of Business Research（SSCI）, 67 (2),159-166

3）Zhou, Yuanyuan, Minxue Huang, Alex S.L. Tsang, & Nan Zhou (2013), “Recovery Strategy for Group Service Failures: The Interaction Effects between Recovery Modes and Recovery Dimensions,” European Journal of Marketing（SSCI）, 47(8), 1133-1156.